OUR MISSION

To provide businesses in Australia and across the world with a new opportunity in Messenger Marketing.

OUR WHY

We believe targeted, relevant conversations are highly effective in engaging customers.

OUR HOW

We embrace building Conversational Marketing strategies to help you discover exactly who your customer is and what they’re looking for before ever having to contact them directly.

By effectively segmenting your leads, they will be more qualified and more ready to purchase from you!

OUR WHAT

We build iCARS –  Interactive Conversational Auto Responders aka Chatbots that:

  • Deliver automated customer support

Less overhead on your end for FAQs and instant replies for your customers’ questions

  • Engage users in conversational marketing

Collect data including exact words used by your customers that you can use for marketing materials.

  • Provide rich content and interactive experiences

Who wants to chat with a bot and canned responses? We make sure our bots make your customers/users smile 🙂

  • Remarket users through automated message sequences

We both know that 8/10 customers don’t buy at first sight. Just like how rare love at first sight is. But you’ve already spent money acquiring these leads. Instead throwing them out and hunting for new leads, Appreneur chatbots help you remarket with the more relevant marketing sequences.

BACKSTORY

(In case you’re really curious how Appreneur started)

Appreneur was founded in March 2012.

Initially the business model was to develop a variety of mobile apps for publishing on the App and Play stores.

In July 2016, Hilton Davidow – founder of Appreneur,  heard about Facebook opening up the Messenger Platform API to enable Developers to build chatbots.

Hilton decided that Appreneur’s focus would be building Messenger Chatbots for businesses.

In April, 2017, Hilton Davidow sat down with Alex Wilcox to sketch out a business plan. They pencilled in an idea for a web page and employed Alla Biriuchkova to build a website.

At the time of their first sale, Laura Jones joined the team as an Administrator. Today the core team members responsible for delivering an effective service include Konstantin Burnakov – as Head of Development and Niel Reichl – as Copywriter / Strategist.

Appreneur’s core team has been working effectively together since late 2017.

Our Team Today

Profile_Photo_(1)

Hilton Davidow

Co-Founder & Bot Expert

Alex

Alex Wilcox

Co-Founder & Head of Sales

Niel

Niel Reichl

Copy Writer / Strategist

Ellie

Ellie Bockert Augsburger

Digital Artist

Laura

Laura Jones

Administrator

Alla

Alla Biriuchkova

Developer

Konstantin

Konstantin Burnakov

Developer

If you would like to explore the opportunities in marketing on Facebook Messenger with an iCAR, the vehicle that moves your business forward,
just text “Talk to a Human” or “Leave a message” with our Chatbot for more information.

©2025 Appreneur

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