Messenger ads becoming available to advertisers globally

Messenger is dedicated to building new and creative ways to help businesses and developers connect with the more than 1.2 billion people around the world who use the platform every month. Today we’re pleased to announce the global beta expansion of Messenger ads. People already spend time on Messenger interacting and conducting commerce with businesses and brands they love, and now with Messenger ads, they have an opportunity to discover experiences directly on their home tab.

For developers, having a variety of ways to surface the conversational, visual and social experiences they’ve built for businesses and people is crucial. Messenger ads offer developers and businesses a way to use Facebook targeting to extend their reach to people around the world.

Our suite of ad products in Messenger now include:

  • Messenger ads – found in the home tab of Messenger. When people tap on an ad, they will be sent to the destination chosen during ads creation. This can be your website or a Messenger conversation.
  • Click to Messenger ads – takes full advantage of the personalized nature of messaging by driving people to a conversation after they interact with the ad in Facebook, Instagram or Messenger.
  • Sponsored messages – allows businesses to re-engage with people who have started a conversation with them.

Starting today, some advertisers will begin to see Messenger ads as part of automatic placements within Power Editor and Ads Manager. Advertisers will be able to add Messenger to campaigns using the Traffic and Conversion objectives and leverage existing targeting options.

A small percentage of people will begin to see ads in their Messenger Home tab towards the end of this month as we build ads inventory, and then learn from this beta expansion to ensure we’re continuing to deliver the best experience. We will gradually look to extend this to more people over the coming months.

Ads will appear in Messenger Home:

Here’s the full experience:

If you’re working with a brand or business interested in learning more, further information and creative options can be found here.


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