Don’t worry if you’re doing these, the rest of the world still does it – but you’ll go Eureka after reading this article
Well, what do the questions above have to do with your business?
Simple.
Let’s add another another way of influencing all these customers who walk into your store and turn them into your raving fans on social media.
Use Facebook Messenger Marketing
Whenever a customer walks into your store or shop and is about to pay at the counter, have your customer scan a code and offer points.
1 point for purchases worth 20AUD
3 points for 50AUD
8 points for 100 AUD
These are just examples. 🙂
You now have them subscribed to your messenger bot.
You can send them updates not just about promos but providing them with helpful tips as well like reminding people to leave their windows slightly open when parked in the sun to lessen the damage on the car’s interior.
So why would you want to do this again?
We are busy. Suuuuuper busy. And so are your customers.
They’ve got their heads down all day long on their mobile devices even at work and even during those few seconds when we’re waiting for the light to turn green.
We still manage to take a quick peek on our phones
So expecting people to remember your service or product is like asking them to buy a snowboard in Perth. And throw in a pair of goggles too.
It’s impossible.
And if it is, only a handful of people would remember for a good day or less.
So why not leverage your store as your lead generating machine of “qualified leads” and find a way to be part of their network and be introduced to their respective audience.
Rinse and Repeat
Again,
All your customers who walk in your store and actually buy something get to scan your code.
Finding a good reason for them to scan the code is limitless – a little bit of creativity or just checking what people are doing outside your area will do the trick
Connect with them via Facebook Messenger – deliver value and just be the store that cares. Doesn’t always have to be about your product/service. It could be as simple as a:
“Hi! Happy Monday mate!”
5 Value Content 1 Promotion is a good ratio to follow.
1 Promotion should always include a way to get your store out there.
Would love to have this blog post turned into an ebook but we figured if you see value in this post and your business is ready to grow in terms of digital marketing specifically Social Media Marketing, you’d be interested to set an appointment with us.
